Business communication starts with the transmission of information related to business and ends with the feedback from the receiver. Communication creates condition for mental acceptance of the work before its actual performance. (v) Measuring the effectiveness of communication. Communication involves understanding and willing acceptance of orders and instructions and acts as the basis for individual and co-operative efforts. First, there is something which is transmitted, such as facts, feelings, ideas, etc. Otherwise, managerial task of guiding and directing will be ineffective. The managerial efficiency depends upon getting things done through other people by making them know and understand what the manager wants them to do. It also involves the exchange of facts, feelings, suggestions and responses between the superiors and subordinates. The correct interpretation and understanding of the message is important from the point of view of organisational efficiency. Seven major elements of communication process are: (1) sender (2) ideas (3) encoding (4) communication channel (5) receiver (6) decoding and (7) feedback. The definition involves two aspects in communication. The importance of business communication also lies in: Having understood the message the receiver reacts to it and responds accordingly. Business communication involves six basic elements. Thus, different factors of motivation contribute to achieve performance excellence of an organisation. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. It makes a business enterprise dynamic and increases its efficiency. The style, length, form, clarity, etc. Effective communication means being able to speak and listen purposefully. It persuades an employee to perform his/her duties, a customer to buy a product or service etc. Channels of business communication may be classified from different viewpoints as follows: On the basis of organisational structure, the channels of business communication may be divided into: When communication is carried on through structured, organised or official route, the channel is called ‘Formal Channel’. Business Communication: 4 Directions of Business Communication – Explained! Proper communication system extends mutual trust and faith. A good communication helps in reaching the target of a business firm. The importance of effective communication is immeasurable in the world of business and in personal life. Newcomb’s Inter-Personal Communication Model: This is one of the simplest models of Business Communication. It is not possible for him/her to go through it and understand its meaning unless it is received by him/her. When we start thinking of communication mix elements, we come across many and the list keeps increasing with new and new communication channels developed by marketing managers to bring an element of uniqueness and innovation. It provides the managers information and ideas necessary for sound planning. They are source, message, encoding, channel, receiver, decoding and feedback. There are different elements involved in the model of communication which are as follows: Sender. Success of the leader and the enterprise depends upon adequacy of communication. In other word, encoding means converting the idea into a understandable message. It is the disturbance occurred in the process of transferring the information. of the message varies from person to person. This understanding depends on positive from the receiver. Business Communication refers to the communication relating to business activity which means providing goods and services to the consumers with a view to earning profit. Information regarding the employees, consumers and competitors should be at their fingertips. Elements of Business Communication Business communication starts with the transmission of information related to business and ends with the feedback from the receiver. Steps or Elements of Communication Process. Feedback may be written, oral or gestural. When communication moves upward from the subordinates to the superiors, it is called ‘Upper Level Communication’. These are the words, actions and signs which are passed on by the sender while communicating with the receiver. Proper communication system enables the subordinates to bring to the notice of the managers their viewpoints, grievances and troubles. Feedback is extremely important for making two-way communication effective. It is the tool of managerial efficiency. A leader can lead and a manager can direct effectively by establishing perfect understanding with the subordinates, peers and superiors in the organisation. The underlying force behind every communication. A worker works overtime when he/she is allowed extra wages. It is very vital. Fixation of production target, sales target, etc. Misconception of management process often leads to poor communication. It is the work of communication to keep the employees informed of everything necessary for smooth work performance. In verbal communication, the message is what is being said by the sender. Communication includes many factors or elements which we will discuss in detail in this post. of the consumers; availability of raw materials, credit facility, advertising media; latest government rules and regulations, etc. Sender; Encoding; Message; Environment; Receiver; Decoding; Feedback ; Sender: The sender is basically the entity who wants to initiate the process of information sharing via using appropriate and understandable means of communication. are the popular channels of communication. In our example, the audience or consumer may have poor TV reception or may be distracted by family members while watching the advertisement. Customer Segmentation and Targeting Success Factors. According to G. R. Terry: “Communication serves as the lubricant fostering the smooth operation of the management process.”. Decoding: Decoding is the process by which the receiver assigns meaning to the symbols encoded by the sender. Through downward communication the management personnel send their orders, instructions, directions, etc. If there is a good network of communication (formal and informal), the organisation can be managed efficiently and effectively. The success of a business enterprise depends largely upon good communication. Money works as a good motivator. It means that a particular communication should deal with a single subject at a time. So, without it, no function of business management can proceed towards its desired goal. Objectives 5. To target your messages effectively, you need to consider the variables that can affect each of the components in the model. It bridges the gap between the sender and the receiver. Elements of Communication Communication is a two way process, wherein interchange of message connects the sender and receiver, towards an agreed direction, consisting seven elements: Sender : Otherwise known as a source, it is the person who has something to … The basic characteristics mentioned above are related to the message or information of the communication. It can be a person or a party like a company or a government organization. Greeks used a … Business Communication. In its absence, a business organisation would cease to exist. Communication process is a kind of model. The basic purpose of business communication is to bring about understanding between individuals in the organisation. Advice involves personal opinion and it influences the opinion and action of the other person(s) to whom advice is being given. Business is an activity that takes place with a view to earn profits and the communication undertaken in the process is termed as ‘Business Communication’. We exchange messages in oral, written and symbolic form. It is the disturbance occurred in the process of transferring the information. The sender has some kind of information — a command, request, question, or idea — that he or she wants to present to others. The success of any business concern largely depends upon successful communication. Denis McQuail is one of the most influential scholars in the field of mass communication studies says “ Communication is the sending of meaningful messages… A written channel is often selected in the following cases: B. the receiver stays in a far off place and cannot be brought to contact easily; C. distortion of message is not desirable; D. detailed, complex and planned messages are required to be sent; and. This leads to avoidance of hostility, acceptance of reality, change of attitude, consciousness of responsibility and—ultimately—motivation to work. SOURCE The source is the origin of the idea. So, the selection of right course and right person for communication is essential for its effectiveness. Communication must have a structure from beginning to end. This is an example of upward communication. So, the process of communication demands full and clear view of the idea or problem to be communicated. It is one system that can integrate all your communication tools on a single platform. The communicator’s goal is to convey the meanings or ideas without distortion. It will encourage him/her to strive for better performance and greater involvement. Communication helps the managers to take essential decisions and conduct vital operations. The Medium Also called the channel , the medium is the means by which a message is transmitted. When information flows from the persons occupying higher positions to those at lower levels, it is called ‘Lower Level Communication’. In this model, three elements of Business Communication Process have been detected. In our example, the responses of advertisement of Lux may be consumer likes Lux better, likely to purchase Lux soap next time etc. Business is an activity that takes place with a view to earn profits and the communication undertaken in the process is termed as ‘Business Communication’. According to W. H. Newman and C. F. Summer, “Communication is an exchange of facts, ideas, opinions or emotions by two or more persons.”. It is communication which can establish peace in the industry. Co-ordination implies orderly group efforts to provide unity of action. So why does the response rate for emails seem to be declining? Report a Violation, 7 Major Elements of Communication Process. Copyright 10. The 3 key elements of effective communication. It helps to strengthen mutual trust. Business communication may thus be internal and external. In our example, the feedback may be that consumers praise or criticize Unilever advertising its products. It will greatly affect understanding of the employees, place them in utter confusion, create apathy to their work, hinder their willing co-operation, put co-ordination out of gear and invite dislocation, chaos and conflict in all business affairs and, ultimately, the very survival of the business will be at stake. Communication is as necessary to an organisation as blood circulation in a living body. Before publishing your articles on this site, please read the following pages: 1. Email took the place of the business letter a long time ago, and it takes a lot less effort to answer an email. When the receiver acknowledges the message of the sender and responds back to him/her, feedback takes place. 2. If the sense of the message is realist properly, the feedback or the response will be desirable and, if it is not, one has to understand that there are some barriers in the process. Privacy Policy 8. Sender is the source of any communication and communication takes place based on him. Feedback is the receiver’s response to the message. The main objective of communication is to give information and to persuade different persons. But, it is less common because it is less favoured by the top managers due to its troublesome and perplexing nature. 3. 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